HUGO is a recognisable brand in the fashion world and one of the lines owned by Hugo Boss.
The Hugo logo was similar in design to the Boss brand. It differs in colour, in this case deep red, and in font. The new Hugo logo, like the Boss brand, was taken directly from the logo of the parent company.

The Hugo brand is quite popular with teenagers and younger children, who value quality and comfort above all else. Many of the clothes and accessories have a distinct logo, which is definitely a big selling point for the brand.