The brand was launched in 2013, and its creator is the Italian fashion business women – Chiara Ferragni.
The brand is famous for its iconic feminine theme, while presenting fun yet aesthetic collections that combine inspirational elements from travel, music, pop culture and the universe of contemporary art.
The characteristic eye, which is part of the logo, is a permanent element of most designs.
The brand’s values are based on a commitment to happiness, positive values and good vibes, both in the real and digital world. This confirms the thesis that Chiara Ferragni creates her designs for strong, modern, independent and dynamic women.