THE MARC JACOBS
Marc Jacobs history
In 1986 Jacobs designed his first collection with the Marc Jacobs label. In the fall of 1993, Jacobs Duffy Designs Inc. launched their own licensing and design company: Marc Jacobs International Company, L.P. Jacobs and Duffy joined Louis Vuitton in 1997, Jacobs as Artistic Director and Duffy as Studio Director. They also opened the first Marc Jacobs free standing store on Mercer Street in New York’s Soho district. Jacobs introduced the secondary line, Marc by Marc Jacobs, with a spring 2001 runway show.
In January 2010 Jacobs was presented the Chevalier des Arts et des Lettres (Knight of the Order of Arts and Letters) by France’s Minister of Culture in honor of his significant contribution to the arts and in May he received the CFDA award for Womenswear Designer of the Year.
THE MARC JACOBS fashion vision:
- Playful
- Confident
- Urban
- Irreverent
- Spirited
- Edgy
The Marc Jacobs embodies the bold, New York aesthetic synonymous with its namesake. Reinterpreted for the youth market, the collection offers easy-to-wear essentials as well as “mini-me” statement styles. Splashes of colour, playful graphics and utilitarian details pepper each piece with a cheeky hint of urban attitude.
BRAND’S DNA
- Beats to the drum of New York City
- Expressive, fun and irreverent fashion
- Inherently wearable
- Urban, represents clashing ideas, always evolving
- Couture-inspired individuality
The Marc Jacobs are:
- City kids
- Individuals
- Mischievous
- Explorers
- Confident